When a business is defining its marketing plan, it must integrate a solid digital marketing strategy. Without digital marketing strategy new client acquisitions, brand visibility, and impactful profits creating opportunities could not attained.
The five top most important features of digitally effective website consist of organic search, social media tools, blogging, pay per click etc. All of these elements combined make up organized digital marketing strategy. These elements have a direct correlation on a successful campaign.
1-Search engine optimization and marketing
SEO strategy is essential for digitally effective website. It is the process of growing your website’s perceptibility in search engine’s organic results through optimizing your pages with the keyword phrases which are used to search for. When we search online for something in Google, we do not typically go outside the first couple pages of results and similarly most of customers are done.
Some most effective ways to improve organic search results are through editing prevailing content, removing obstacles to indexing activities of search engines and increasing the number of backlinks or inbound link.
Strong SEO strategy is important step towards getting more traffic and grabbing a top advert in search engines for your main keyword phrases. If a website have not already optimized for search engines then it might take long time (in months) to see significant results with SEO.
2. Social media tools
Social Media tools such as Facebook, Twitter, YouTube, etc. are free to setup and use. You should frequently make posts on your Facebook Fan Page or your Twitter account to let people know about apprises or changes made to your website. It’s easy to insert a link to the page that has been updated. Think of social media as your community relations tool: Keep the general public informed of what’s going on with your business or organization by keeping them updated through the networks, but don’t forget to insert a link to your website so they can find out more!
Here are a few suggested places to market your website.
Make sure that blog frequently updated on your website. Blogging doesn’t cost a penny, it just takes time and perseverance to make it part of your routine. You should keep your blog updated at least once every 1-2 weeks…don’t overdo it!
I highly recommend that you keep your blogs professional and courteous. For business and professional blogs, you should refrain from getting into political or religious debate. Remember you are illustrative yourself *and* your business or organization.
Your blog should not be a sales bulletin. Some tips for healthy business blogging:
- Share your expertise, be helpful.
- Let people know what’s going on in your business and/or industry.
- Keep your blogs short and to the point
- Stay connected with your audience and stay on topic!
- Read the blog back to yourself before you post it – maybe get some outside opinions before publishing.
For improving website ranking offering free, original content on your site. This can help bring new invitees and set you to one side from the competition. By adding a link to your website in your profile at the end of your guest post, you can draw in new companies from a source that likely gets much more traffic than your current blog or website.
4. Pay per click (PPC)
PPC Internet advertising strategy fetches more folks to your website from search engines like Google. You pay a static price for every click your ad catches in the search engine. Your definitive goal of the click is to convert that user in order to see a return on investment. With;GoogleAdWords, there’s no requirement and you can set a budget of as little as five dollars a day or a maximum cost of ten cents for each click, for example. Just choose keyword phrases and the search engine will help you catch your ad in front of your target market, wherever they might be looking on the Website. Your wide-ranging PPC campaign is built around keywords, and the most effective AdWords advertisers unceasingly grow and refine their PPC keyword list (ideally, using a variety of tools, not just Keyword Planner). If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.
5. Updating Website
If you have a content management system (such as iPlasma CMS, Joomla, WordPress, etc) that makes it easy to update your website, make sure you use it! You should keep your website updated with fresh content on a regular basis. Make it a habit, put it in your schedule, or assign the task to one of your employees.
Here are some things that you should update regularly:
News or Press Releases: Anytime you have an announcement, official press release, or anything relevant to your customer base or industry, you should post it to your website.
Sales, Specials, Discounts:; If you are in retail or service business you should always let invitees to your website know about any special pricing you have to offer, including coupons or discounts available.
Events: If you participate in or host community or business trials make sure you let people know! Tell them enough in advance so they can plan for your event and then remind them as the event draws near. You can easily do this on your website through an events calendar.
Photos/Videos; If you have a photo gallery or video gallery make sure you keep it updated with fresh photos and videos. People like photos and videos so keep them enthusiastic by presenting new content weekly or monthly.